Purpose
"Purpose" and a "Just Cause" drives people to perform even when in chaotic circumstances. Purpose provides meaning to what people do, it informs the brand story, which will flow into the activities to be done by people. It helps to self-organise and drive motivation.
Objectives
Sell to all the need for a Purpose, define the just cause or the WHY of the business. Use these to build a new Strategy, which then can be used as input to shape a refreshed Brand Story. Build an Accountability chart to execute on the refreshed Strategy.
Key Activities
Sell the need for a Purpose
Coach all leaders to understand the impact of Purpose and Just Cause.
Define Just Cause & a new Narrative
Establish the foundational "why" that drives the organization forward.
Strategise using the new Purpose
Stand out from the crowd in industry and niche.
Tell the new Brand Story
Communicate the purpose as a high-level aspirational, inspirational purpose, told as a compelling story about the origin of the just cause to every employee.
Build the Accountability Chart
You are now ready to create the accountability chart. It is different than an org chart, which has pitfalls.