People
Why start with PEOPLE in this transformation method? Empirically studied by Jim Collins in "Good to Great" he states - "We expected that good-to-great leaders would begin by setting a new vision and strategy. We found, instead, that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats..."
Objectives
"If you want 3X, start by levelling up leadership team by 3X..." Transformation could be people in / people out or engineering changes in attitudes and beliefs.
Key Activities
Start with the Right People
The right people on the right seats, will allow you to improve them doing the right things, and give the fastest change to start with. People is your biggest asset, making changes to People part of your business has the fastest ROI.
Articulate the Core Values
What is the prevailing culture - and what should it be? A healthy business culture resembles a "church", with true believers, that believe in the Purpose, Core Values and the Mission.
Assess Talent & Set Expectations
To kick-off the transformation, leading by fear needs to change to leading by proper feedback. Talent assessments are done, and leadership conversations are put in place.